THE BRIEF
Before the festive season, show new FB users that when they open up on Facebook,
the world opens up to them in mysterious ways. Helping FB expand its user base to the next 100M.
BACKGROUND
West Bengal's Chhau Mask makers had no buyers during 2020's festive season.
THE INSIGHT
An art form survives when people continue to discover, experience and share it.
Before the festive season, show new FB users that when they open up on Facebook,
the world opens up to them in mysterious ways. Helping FB expand its user base to the next 100M.
BACKGROUND
West Bengal's Chhau Mask makers had no buyers during 2020's festive season.
THE INSIGHT
An art form survives when people continue to discover, experience and share it.
THE IDEA
THE MASK OF CHHAU. Transform traditional Chhau masks into a Facebook AR filter,
bringing an indigenous art form to a new generation while creating visibility for its makers.
THE MASK OF CHHAU. Transform traditional Chhau masks into a Facebook AR filter,
bringing an indigenous art form to a new generation while creating visibility for its makers.
MY ROLE
· Copy · Creative Direction · Campaign Development
AGENCY: DENTSU WEBCHUTNEY | PH: BUBBLEWRAP FILMS
· Copy · Creative Direction · Campaign Development
AGENCY: DENTSU WEBCHUTNEY | PH: BUBBLEWRAP FILMS
Millions of small businessmen across the country, realised Facebook allows people to be
each other's best resources thanks to our AR filter.
Inspiring them to follow in the footsteps of the mask maker.
each other's best resources thanks to our AR filter.
Inspiring them to follow in the footsteps of the mask maker.
Case study of our digital activation
The film that set context for the world about the dire straits this art form
and their practitioners were in. Watch on full screen.
and their practitioners were in. Watch on full screen.
The AR Chhau filter was an instant hit with people across age groups,
demonstrating how the world opens up, when someone opens up on Facebook.
demonstrating how the world opens up, when someone opens up on Facebook.
