THE BRIEF
Help data-conscious Indians enjoy YouTube without worrying about exhausting their mobile data.
Help data-conscious Indians enjoy YouTube without worrying about exhausting their mobile data.
THE INSIGHT
When data is expensive, watching smarter matters as much as watching more.
When data is expensive, watching smarter matters as much as watching more.
THE IDEA
Youtube smart offline was all about saving data by finding a loophole in the system - scheduling video downloads at night when data is cheaper. So, even its Effie case study had to be data-conscious.
Youtube smart offline was all about saving data by finding a loophole in the system - scheduling video downloads at night when data is cheaper. So, even its Effie case study had to be data-conscious.
MY ROLE
· Copy · Case Study Dev · Vibes
AGENCY: LOWE LINTAS | CASE: WEBDIMENSION
A case video from long before the JIO days. We used no HD videos or stock images or stock footages. We made it data-light by stitching it entirely with GIFs. Just to give the jury a glimpse of lightning fast streaming with minimal data.
