We deployed the best of meme/guerrilla marketing, topical marketing and branded content
to subtly seed our message into the digital viewing routine of our dealers.
to subtly seed our message into the digital viewing routine of our dealers.
We deployed Guerrilla stunts to create buzz among dealers in a specific locality.
We created a moving outdoor to frequent targeted neighbourhoods.
These were localities that had offices of the most influential property dealers of the city.
The truck was filled with props that made it look like another family found a house through OLX.
Free tea was distributed in these branded cups, near the local registry office / tehsildar's office,
an area frequented the most by property dealers.
We identified local parks as meeting points of property dealers
and came up with branded bird houses to catch dealer's attention.
Next came the BIG BOSS phase - topical marketing and trendjacking high octane events online
By conducting social listening, we found out property dealers loved watching Bigg Boss.
So we capitalised on the highest point of the show - the weekly evictions.
Every time a contestant got evicted from the Bigg Boss house,
we tweeted to a contestant with a link to OLX real estate.
So we capitalised on the highest point of the show - the weekly evictions.
Every time a contestant got evicted from the Bigg Boss house,
we tweeted to a contestant with a link to OLX real estate.
Actual house owners followed in our footstep and tweeted to celebrities with their OLX listings.
Covertly sending a message to dealers across the country that OLX Real Estate was the place to be at.
Covertly sending a message to dealers across the country that OLX Real Estate was the place to be at.
