Here's the FB campaign that inspired one of the world's most unique covid awareness measures.
We made a short film targeted to SMB owners, demonstrating the power of opening up on FB.
Watch on full screen for best results.
As a follow-up, we started a Covid shayari (slogan) writing contest.
Our followers had to share the wittiest social distancing slogans to get featured on our page.
Our followers had to share the wittiest social distancing slogans to get featured on our page.
We used micro-influencer Nafees, our film's protagonist, who is followed by truck artists
across the world. He urged his followers to follow in his footsteps on several platforms.
He spoke about how opening up on Facebook opened several business leads for him.
People around the world starting taking note.
across the world. He urged his followers to follow in his footsteps on several platforms.
He spoke about how opening up on Facebook opened several business leads for him.
People around the world starting taking note.
Days after the film's release both on FB and Nafees' handle,
Covid shayari became a raging trend among truckers. Especially in Nafees' homeland MP.
Covid shayari became a raging trend among truckers. Especially in Nafees' homeland MP.
NCSTC (govt body based out of MP) got on board to spread
vaccine awareness using truck slogans.
vaccine awareness using truck slogans.
The film along with Nafees' post got viewed over 14 million times on Facebook.
As its trickle down effect, we saw 1000's of truck and tempo drivers
painting their trucks with Covid Shayari.
As its trickle down effect, we saw 1000's of truck and tempo drivers
painting their trucks with Covid Shayari.
Various publications and media channels caught wind of this
and further spread the message out to their followers. As a result, millions in tier 2 and 3 cities
(our target audience), realised the power of opening up their life on Facebook.
and further spread the message out to their followers. As a result, millions in tier 2 and 3 cities
(our target audience), realised the power of opening up their life on Facebook.
Nafees is now in talks about starting an award for truck artists in India.
What began with him opening up on FB, is perhaps the beginning of something much bigger.
Both for him and the Truck Art culture in India.
What began with him opening up on FB, is perhaps the beginning of something much bigger.
Both for him and the Truck Art culture in India.
