How did we preserve this glorious part of Indian film history? Play the video to find out.
The stills from our roadshow, shot by Anurag Banerjee.
Project Housefull recreated the big-screen experience for villagers, who hadn't been to a theatre in ages.
All with the help of the Motorola Z play, projector phone.
The activation reached out to 8000 cinema-deprived people in 29 small towns and villages.
Sometimes even in villages with no access to electricity.
Women from all walks of life would finish their daily household chores and dress up to attend our screenings.
The activation involved building tents from the ground up.
Taking them down and then doing it all over again in the next village.
Taking them down and then doing it all over again in the next village.
In the end, we gave a new lease of life to not just the last travelling talkie, but also to its oldest companion - the cinema truck.
