How did we preserve this glorious part of Indian film history? Play the video to find out.
The Marketing Play:
Project Housefull was conceptualised as a way to tip the scale in Motorola's favour for all its future releases in the budget phone segment,
through a memorable farewell to a phone that was about to be phased out. We decided that our act could go on to create generational brand-loyalty amongst an audience that regularly purchases latest budget smartphones.
Project Housefull was conceptualised as a way to tip the scale in Motorola's favour for all its future releases in the budget phone segment,
through a memorable farewell to a phone that was about to be phased out. We decided that our act could go on to create generational brand-loyalty amongst an audience that regularly purchases latest budget smartphones.
Recreating the big-screen experience for villagers, who hadn't been to a theatre in ages and uploading the experience online,
helped Motorola give its projector series of phones, a farewell that happens only once-in-a-lifetime.
helped Motorola give its projector series of phones, a farewell that happens only once-in-a-lifetime.
The stills from our roadshow, shot by Anurag Banerjee.
The activation reached out to 8000 cinema-deprived people in 29 small towns and villages.
Sometimes even in villages with no access to electricity.
Women from all walks of life would finish their daily household chores and dress up to attend our screenings.
The activation involved building tents from the ground up.
Taking them down and then doing it all over again in the next village.
Taking them down and then doing it all over again in the next village.
In the end, we gave a new lease of life to not just the last travelling talkie, but also to its oldest companion - the big screen.
