BACKGROUND
Some refreshMINTS refresh your mouth. Some recharge your mood. Others claim they reset your mind.
A few spark up your spirit. The rare ones work on your charm. But how about a mint that does it all?
Some refreshMINTS refresh your mouth. Some recharge your mood. Others claim they reset your mind.
A few spark up your spirit. The rare ones work on your charm. But how about a mint that does it all?
THE BRIEF
Make Tic Tac more than a mouth freshener for a new generation of consumers.
Make Tic Tac more than a mouth freshener for a new generation of consumers.
THE INSIGHT
Sometimes all it takes is a little vibe reset to refresh your day.
Sometimes all it takes is a little vibe reset to refresh your day.
THE IDEA
THE VIBE REFRESHER.
Reimagining Tic Tac as the mint that does more than refresh your mouth.
It refreshes your mind, body and spirit. Oh and also (wait for it) your VIBE!
THE VIBE REFRESHER.
Reimagining Tic Tac as the mint that does more than refresh your mouth.
It refreshes your mind, body and spirit. Oh and also (wait for it) your VIBE!
MY ROLE
· Copy · Creative Direction · Campaign Dev
AGENCY: TBWA | DIRECTION: ALOK KULKARNI | PH: COLONIAL FILMS· Copy · Creative Direction · Campaign Dev
