THE BRIEF
Make Facebook more useful by giving people a reason to tap into the knowledge within their own network.
This was in continuation of "More Together" - the ongoing FB brand campaign at that time.
Make Facebook more useful by giving people a reason to tap into the knowledge within their own network.
This was in continuation of "More Together" - the ongoing FB brand campaign at that time.
THE INSIGHT
Every friend list is full of people who know something no one else does.
Every friend list is full of people who know something no one else does.
THE IDEA
#FBpePoocho. Whatever’s on your mind, ask a friend.
Because someone in your Facebook network probably knows it better than everyone else.
#FBpePoocho. Whatever’s on your mind, ask a friend.
Because someone in your Facebook network probably knows it better than everyone else.
MY ROLE
· Copy · Campaign Development
AGENCY: DENTSU WEBCHUTNEY | DIRECTION: MISHA GHOSE | PH: CHALK & CHEESE FILMS
· Copy · Campaign Development
AGENCY: DENTSU WEBCHUTNEY | DIRECTION: MISHA GHOSE | PH: CHALK & CHEESE FILMS
