THE BRIEF
Position Dixcy Scott as an innerwear for the masses
but something that's a cut above the usual macho suspects in the market.
Position Dixcy Scott as an innerwear for the masses
but something that's a cut above the usual macho suspects in the market.
THE INSIGHT
Great innerwear can enhance your body language.
And when you've got great body language, you don't need any other language to command a room.
Great innerwear can enhance your body language.
And when you've got great body language, you don't need any other language to command a room.
THE IDEA
Small town cricketers who know broken English, face Mr. English Ravi Shastri
in different social situations. Except this time, Ravi's unshakeable confidence feels challenged
in front of the incredible body language of these young cricketers.
Small town cricketers who know broken English, face Mr. English Ravi Shastri
in different social situations. Except this time, Ravi's unshakeable confidence feels challenged
in front of the incredible body language of these young cricketers.
MY ROLE
· Copy · Creative Direction · Creative Strategy · Campaign Development
AGENCY: TBWA | DIRECTION: Hemant Bhandari | PH: Chrome Films· Copy · Creative Direction · Creative Strategy · Campaign Development
Yashasvi Jaiswal: “Having grown up in a modest town, adapting to traditional expectations hasn't always been easy for me. Yet, my confidence in my capabilities has been my driving force. Embracing my unique identity, I resonated deeply with Dixcy Scott’s Body Ki Bhasha Campaign and eagerly joined the initiative”.
Mohammed Siraj: “English has never been my forte. But with time, I understood that I should be confident in my abilities, and it reflects in my body language, which communicates better than any language. Dixcy’s Body Ki Bhasha campaign encapsulates this thought and inspires confident body language. The campaign message
is close to my heart and people will relate to it."
