NBA India - Ambush Marketing

We had to tell NBA they have a massive fanbase waiting to be explored in India. So, we went and created a public invitation on behalf of Indian basketball fans. Except, we did it street style with a desi twist.

Keeping Basketball's long held association with street culture in mind, we brought out our spray cans for this task.
Our touch? A dash of desi humour for that authentic Indian flavour.
These fan invites were emailed, tweeted and DMd to NBA officials in 2018.
In 2019, NBA finally decided to come to India.
Can we claim this to be a butterfly effect? Don't know. But we are claiming credit for manifesting it!

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