NBA - Guerrilla fan invites

We had to tell NBA they have a massive fanbase waiting to be explored in India. So, we went and created a public invitation on behalf of Indian basketball fans. Except, we did it street style with a desi twist.

Keeping Basketball's long held association with street culture in mind, we brought out our spray cans for this task.
Our touch? A dash of desi humour for that authentic Indian flavour.
These ads were tweeted to NBA's official accounts by basketball fans and groups from all over.
NBA made its foray in India in October 2019.
We'd like to believe we had a small role to play in making up their minds.

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