RONIN LOVE LANGUAGE

When you're a rider, you feel emotions that go beyond words in the existing dictionary. So on V-day, we told our riders let's make up some words for these unscripted motorcycling emotions.

Launch video of Ronin Love Language.
Inviting riders to send in their entries.

 

RLL's official after-movie.
A zero cost, in-house idea that had a seismic impact.
Garnering massive engagement within the riding community.

Our V-day campaign turned riders to writers.
Creating a whole new language for Ronin riders to express motorcycling emotions
that went far beyond existing words in the English language.

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