Launch video of Ronin Love Language.
Inviting riders to send in their entries.
RLL's official after-movie.
A low cost, in-house idea that had a seismic impact.
Garnering massive engagement within the riding community.
Our campaign turned riders to writers.
Creating a whole new language for Ronin riders to express motorcycling emotion,
that went far beyond existing words in the English language.
Creating a whole new language for Ronin riders to express motorcycling emotion,
that went far beyond existing words in the English language.
The brand enjoyed high TOM recall, SOV and a jump in its Net Sentiment Score, all on a tight budget.
While facing stiff competition from competitors during peak Valentine's marketing period.
