Blenders Pride Ages Ahead: REBRANDING a non aged whisky

How do you launch a non-aged whiskey in a market, dominated by aged whiskeys? Moreover, pitch it as a premium product to consumers, who only identify aged whiskeys as superior. Enter the "ages ahead" campaign.

We rewrote traditionally held beliefs about success, from the lens of young risers.

Blended it into a brand story that resonated with people who were ahead of their age.

Print ad in Bombay Times

F&B influencer The Culinary Commentator at the product launch.

On trade launch

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