The brief came hot on the heels of the IPL 2026 go live date.
The task wasn't just to put Birla Estates on the map as the principal sponsor of Gujarat Titans.
It was to repackage the brand's ''life designed'' philosophy from a sporting lens.
The task wasn't just to put Birla Estates on the map as the principal sponsor of Gujarat Titans.
It was to repackage the brand's ''life designed'' philosophy from a sporting lens.
The result? A campaign that was built, played and loved with all heart.
