THE BRIEF
Make a new way of searching feel relevant to everyday India.
Make a new way of searching feel relevant to everyday India.
THE CHALLENGE
How do you make people imagine the possibilities of something they haven't experienced yet?
How do you make people imagine the possibilities of something they haven't experienced yet?
THE IDEA
"SOCH SAKO TOH SEARCH LO" - If you can dream it, search it.
A campaign that puts AI Mode at the heart of people's latent desires and secret dreams.
"SOCH SAKO TOH SEARCH LO" - If you can dream it, search it.
A campaign that puts AI Mode at the heart of people's latent desires and secret dreams.
MY ROLE
Copy · Strategy · Creative Direction · Concept Development
Copy · Strategy · Creative Direction · Concept Development
