Since Woodland products are designed to let one go wherever, we rephrased the word 'wearables'
to something better suited for both the fitness and the adventure category.
to something better suited for both the fitness and the adventure category.
We reimagined Woodland's products as 'Wherables' -
a collection of shoes, apparel, and accessories that "enables one to go wherever they want".
a collection of shoes, apparel, and accessories that "enables one to go wherever they want".
An industry-first repositioning of adventure products.
Elevating them from mere clothes and accessories to performance gear.
Elevating them from mere clothes and accessories to performance gear.
The campaign was shot so as to remind consumers with each shot
that our products are designed to aid and enhance their physical ability to "explore more", which is also Woodland's longstanding brand proposition.
that our products are designed to aid and enhance their physical ability to "explore more", which is also Woodland's longstanding brand proposition.
The design featured a scattered headline treatment that followed the eye flow of the reader,
strategically placing it adjacent to key elements of the overall Woodland ensemble.
strategically placing it adjacent to key elements of the overall Woodland ensemble.
We cast actual outdoor enthusiasts who would blend seamlessly with the environment,
rather than models trying to fit into this world.
rather than models trying to fit into this world.
Woodland SS '25 style book
