Since the shoes, apparel and accessories are designed to let one go wherever, I flipped the word 'wearables'
by repositioning it as something better suited for both the fitness and adventure category.
by repositioning it as something better suited for both the fitness and adventure category.
"Reimagining Woodlands products as 'Wherables' -
a collection of shoes, apparel, and accessories that lets you go wherever you want."
a collection of shoes, apparel, and accessories that lets you go wherever you want."
An industry-first repositioning of adventure products to fit into the requirements of its customers in 2025.
The campaign was shot so as to remind consumers with each image that our products are designed
to aid and enhance their physical ability to "explore more".
to aid and enhance their physical ability to "explore more".
The design featured a scattered headline treatment that followed the eye flow of the reader, strategically placing it adjacent to key elements of the overall Woodland ensemble.
The bigger picture was that we cast actual outdoor enthusiasts
who would blend seamlessly with the environment, rather than models trying to fit in.
who would blend seamlessly with the environment, rather than models trying to fit in.
