Since the shoes, apparel and accessories are designed to let one go wherever, we flipped the word 'wearables'
by repositioning it as something better suited for both the fitness and adventure category.
by repositioning it as something better suited for both the fitness and adventure category.
We reimagined Woodland's products as 'Wherables' -
a collection of shoes, apparel, and accessories that lets you go wherever you want.
a collection of shoes, apparel, and accessories that lets you go wherever you want.
An industry-first repositioning of adventure products elevating them from mere clothes and accessories
to performance gear.
to performance gear.
The campaign was shot so as to remind consumers with each image,
that our products are designed to aid and enhance their physical ability to "explore more".
that our products are designed to aid and enhance their physical ability to "explore more".
The design featured a scattered headline treatment that followed the eye flow of the reader,
strategically placing it adjacent to key elements of the overall Woodland ensemble.
strategically placing it adjacent to key elements of the overall Woodland ensemble.
We cast actual outdoor enthusiasts who would blend seamlessly with the environment,
rather than models trying to fit into this world.
rather than models trying to fit into this world.
As fashion enters its hyperaware stage in 2025, with new aesthetics becoming buzzwords,
Woods an affordable luxury brand from the house of Woodland, couldn't afford to remain generic.
Woods an affordable luxury brand from the house of Woodland, couldn't afford to remain generic.
The whole new SS '25 collection shot in Spain was a chance to win
the modern day fashion conscious buyer's admiration back.
the modern day fashion conscious buyer's admiration back.
We repositioned its easy going, comfortable, luxury collection into a whole new aesthetic,
the fashion world was sleeping on. We named it the 'Country Club Chic' look.
the fashion world was sleeping on. We named it the 'Country Club Chic' look.
It captured our collection's spirit and the Indian consumer's imagination.
The collection became a runaway hit with customers thronging the retail stores.
Fashion conscious buyers fell back in love with a brand that had somewhere lost its identity
in the middle of the fashion world flux.
in the middle of the fashion world flux.
Shot over two days, the campaign looked to bring back home
the spirit of Spain's slow paced life of comfort and luxury.
the spirit of Spain's slow paced life of comfort and luxury.
