We repositioned Woods' easy going, comfortable, luxury collection into a whole new aesthetic,
that the fashion world was sleeping on, calling it the 'Country Club Chic' look.
It captured our collection's spirit and the Indian consumer's imagination.
that the fashion world was sleeping on, calling it the 'Country Club Chic' look.
It captured our collection's spirit and the Indian consumer's imagination.
The collection became a runaway hit. Customers thronged the retail stores, falling back in love
with a brand that had somewhere lost its identity in the middle of the fashion world's reset.
with a brand that had somewhere lost its identity in the middle of the fashion world's reset.
Woods SS '25 style book
Shot over two days, the collection brought back home
the spirit of Spain's leisurely outlook towards comfort and style.
the spirit of Spain's leisurely outlook towards comfort and style.
All the BTS action from the making of the SS '25 collection.
