Man from many Indias, thinker of zany ideas. Starter of loony chats, donner of many hats. Shauhar to my begum. Chauffeur when she shotguns. Writer by profession. Tastemaker at heart. CD by design. Founder out of free will. At present building taest.club - a social club that taps decentralised taste across fandoms to create what the scene wants.

Exploring the common ground between building "buildings" and building an “IPL team”.

Turning L&T from a construction company into one of humanity’s greatest long-jumpers.

Making Google AI Mode feel native to Bharat's latent desires and secret dreams.

The farewell to an iconic mobile phone revived an essential part of Indian film heritage. Sounds like the logline of a documentary doesn't it? Turns out it is.

A farewell to the last Motorola projector phone brought India's last known travelling-talkie out of retirement.

Putting body language to test against the mighty, oh-so-intimidating English language. Ft. none other than Mr. English, Ravi Shastri himself.

This isn't a case study. This is a tale about a famous street-fight of the motorcycling world.

Placing ASUS ROG Strix inside 30+ world-renowned video games, all on a shoe-string budget.

Turning a 300-year-old art form into a modern day AR experience

Putting the mint in refreshMint

Probably the world's most travelled Covid PSA

Turning your FB network into your very own human-powered search engine.

Experience brothers from another motors, tear the tarmac together, as they go on a literal "BRAIN-STORM"!

Reimagining adventure gear for a generation that refuses to sit still.

Making data cheaper for India long before Jio entered the chat.