Birla Estates x Gujarat Titans IPL Campaign
2026
Exploring the common ground between building residential townships and building an “IPL team”.
· TVC · Sports Marketing · IPL Sponsorship · Mainline
Larsen & Toubro Brand Transformation
2026
Turning L&T from a construction company into one of humanity’s greatest long-jumpers.
· OOH · Brand Transformation · Repositioning · Mainline
Google AI Mode OOH
2026
Making Google AI Mode feel native to Bharat's latent desires and secret dreams.
· OOH · AI Marketing · Mainline Advertising
Motorola Travelling Talkies: Brand Activation
2020
A farewell to the last Motorola projector phone that brought India's last known travelling-talkie out of retirement.
· Brand Activation · Creativity For Good · Experiential
Dixcy Scott: Body Language TVC
2024
Putting body language to test against the mighty, oh-so-intimidating English language. Ft. none other than Mr. English, Ravi Shastri himself.
· TVC · Mainline · Cultural Marketing
TVS Ronin #TheUnscriptedCampaign: Community Building
2024
This isn't a case study. This is a tale about a famous street-fight of the motorcycling world.
· 360 Integrated · Social Marketing · Community Building · Growth Marketing
Great Indian Travelling Talkies: A MOTOROLA DOCUMENTARY
2020
The farewell to an iconic mobile phone revived an essential part of Indian film heritage. Sounds like the logline of a documentary doesn't it? Turns out it is.
· Photo Series · Documentary · Branded Content · Creativity For Good
Facebook #PehlaAd DVC
2021
Giving local businesses their first break during the pandemic, when their entire world had turned upside down.
· DVC · Social Advertising · Creativity For Good
Facebook Brand Activation
2021
Turning a 300-year-old art form into an AR experience to bring Chhau mask makers back into the spotlight.
· AR/VR/XR · Social Media Activation · Experiential · Innovation For Good
Tic Tac Vibe Refresher TVC
2025
Putting the mint in refreshMint
· TVC · Mainline · Music Videos
Asus ROG STRIX BRAND ACTIVATION
2023
Placing ASUS ROG Strix inside 30+ world-renowned video games, all on a shoe-string marketing budget.
· Hackvertising · Social Media Activation · Breakthrough Under A Budget
Youtube Smart Offline DVC
2017
Making data cheaper for India long before Jio entered the chat.
· DVC · HACKVERTISING · DIGITAL
TVS BRAINSTORM DVC
2025
Experience brothers from another motors, tear the tarmac together, as they go on a literal "BRAIN-STORM"!
· DVC · Automobile Marketing · Mainline Advertising
#FBpePoocho - DVC
2021
Turning your FB network into your very own human-powered search engine
· Thumbstoppers · Social Campaign · SM Marketing
Cipla Maxirich "Unknown Baraati TVC
2022
Taking the idea of fitness and wellbeing to the pinnacle of every Indian's social life - the big fat Indian wedding.
· TVC · Pharma Marketing · Mainline Advertising
FB Corona Shaayari - World's most travelled PSA
2021
Thousands of trucks are plying on the Indian roads with cheeky Covid awareness slogans on their bumpers,
inspired by a FB ad.
Culture Shifting Creativity, Digital Advertising, Calligraphy, Copywriting, Creative-Direction
Woodland SPAIN SS '25 - Lifestyle & Adventure
2025
With the lines between adventure and fitness blurring in today's world, we needed an iconic reimagination of Woodland and its adventure offerings.
Mainline Advertising, Cultural Marketing, Lifestyle, Fashion, Adventure Category, Copywriting, Creative-Direction
OLX RE - Meme/GUERRILLA/SM Marketing
2019
Home renters could at no cost find out that OLX was advertising to property dealers to join their platform. How did we go about this covert operation?
Digital Advertising, Copywriting, Meme Marketing, Guerrilla/Ambush Marketing, Branded Content