Malabar boy from the northland. Writer. Creative Director. Tastemaker. Salesman. Comes from many Indias. Can write for any India. Talent at the intersection of culture, technology and the future of advertising.

Great body language can trump all other languages out there. Agree? We do too. So, we put it to test on India's Mr. English himself - Ravi Shastri.

West Bengal's Chhau Mask makers had no buyers during 2020's festive season. So we turned their 300-year-old indigenous art form into an AR Filter.

We placed the new ASUS ROG Strix, inside world's most popular video-games at a shoe-string budget.

We live in two Indias. One that watches its cinema on Imax. The other, that has no access to theatres even 100s of miles away. Both Indias however have one thing in common. Their love for cinema on the big screen.

Inspiring a 70 year old community to keep its tradition of travelling cinema alive.

During the pandemic we asked Facebook to donate its media space to local businesses. Businesses that lost months of their revenue to the lockdown. For what exactly, you may ask? To air their pehla(first) ad.

Aren't most friends on our FB friend-list an expert on one thing or another? So, no matter what question was on our user's mind, we wanted them to #FBpePoocho.

This isn't a case study. This is a tale that will be narrated countless times. Recounting a famous street-fight of the motorcycling world.

Making data cheaper for India long before Jio did.

Thousands of trucks are plying on the Indian roads with cheeky Covid awareness slogans on their bumpers, inspired by a FB ad.

Let the woe of turning lights on or off be gone. Sometimes you need them "off" without having to flip a switch. At times you need them "on", without even saying it.

Print ads targeting those living in their "made it era".

A whole new species of beings live among us. You might have met them before, but never been introduced. So, allow us to do the honours.

Go slow, sharp turns ahead.​​​​​​​

Finding the perfect sex playlist that works both for you and your partner can feel like a chore. Building your own is a lot of work before the actual work. Can AI come to the aid?

Home renters could at no cost find out that OLX was advertising to property dealers to join their platform. How did we go about this covert operation? Click to find out.

We had to tell NBA they have a massive fanbase waiting to be explored in India. So, we went and created a public invitation on behalf of Indian basketball fans. Except, we did it street style with a desi twist.

Google was going to launch one of the largest public Wi-Fi projects in the world in collaboration with the Indian railways. We set out to document its impact in the lives of its 8 million daily users.

Just like Ayushman here, a Copywriter's gotta be "har farz ke liye taiyaar".  Whether it's digital or good old TVC yaar.  Cometh the hour, cometh the Hindi Copywriter.

How do you launch a non-aged whiskey in a market, dominated by aged whiskeys? Moreover, pitch it as a premium product to consumers, who only identify aged whiskeys as superior. Enter the "ages ahead" campaign.